Advertising - Can Observation Methods Be Used to Determine...

WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS aravind.banakar@gmail.com ARAVIND - 09901366442 – 09902787224 ADVERTISING 1. Visit the Web site of The Weather Channel (www.weather.com) Write a report about the type of information available at this site. 2. Identify other potential sources of information about the weather. 3. Discuss the role of qualitative research in identifying consumer’s needs for weather-related information. Which qualitative research techniques should be used? 4. If a survey were to be conducted to determine consumer preferences for weather-related information, which interviewing method would you recommend? Why? 5. Can observation methods be used to determine†¦show more content†¦Run two variables cross tabulations of preference with each independent variable. Run the following three-variable cross-tabulations: preference with count per box, controlling for price, preference with unisex, controlling for style, and preference with comfort, controlling for taping. Interpret these results for management. 3. Regression: Run a regression equation for brand preference that includes all independent variables in the model, and describe how meaningful the model is. Interpret the results for management. 4. One-way analysis of variance: Group all independent variables into low, medium and high groups as you did for cross-tabulations. Run a one-way analysis of variance on each independent variable with brand preference. Explain the results to management. 5. Discriminate analysis: Group brand preference into two relatively equal groups based on its distribution. Run discriminate analysis on the grouped data and interpret the results for management. Repeat this analysis by grouping brand preference into three relatively equal groups. 6. Factor analysis: Determine any underlying factors inherent in the data by running a factor analysis using principle components extraction with varimax rotation. Print all available statistics. Save the factor scores and regress these on brand preference.Show MoreRelatedMba Papers7691 Words   |  31 Pagesmarks. NO. 1 THE FORECAST IS SUNNY FOR THE WEATHER CHANNEL When The Weather Channel, the first 24 – hour all – weather network, began broadcasting in 1982, it quickly became the object of mockery. â€Å"Many in the industry ridiculed us, suggesting that the only type of advertiser we would attract would be a raincoat company or a galoshes company,† remembers Michael Eckert, The Weather Channel’s CEO. Besides pondering where advertising support would come from, critics questioned what kind of audienceRead MoreMarketing Management130471 Words   |  522 Pagessegmentation Market targeting and positioning Product management Brand management Pricing Channel design and management Retailing and Wholesaling Integrated Marketing Communication Advertising management Sales promotion Personal selling Public relations Understanding individual consumer behaviour Understanding industrial consumer behaviour Customer satisfaction Customer relationship management Marketing of services Rural marketing Types of marketing research Process of marketing research Tools and TechniquesRead MorePractical Guide to Market Research62092 Words   |  249 Pages This book is sold subject to the conditions that it shall not, by way of trade or otherwise, be lent, resold, hired out or otherwise circulated without the author’s or publisher’s prior consent in any form of binding or cover other than that in which it is published and without a similar condition including this condition being imposed on the subsequent purchaser. 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Crawford FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS Rome, 1997 This publication has previously been issued as ISBN 92-851-1005-3 by the FAO Regional Office for Africa. Produced by:   Agriculture and Consumer Protection This is one of a series of four texts on marketing and agribusiness prepared by an FAO project for use in universities and colleges teaching agricultural marketing, agribusinessRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesBrooks/Cole are trademarks used herein under license. ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, or in any other manner—without the written permission of the publisher. Thomson Higher Education 10 Davis Drive Belmont, CA 94002-3098 USA For more information about our products,Read MoreLogical Reasoning189930 Words   |  760 PagesAttributionNonCommercial-NoDerivs 3.0 Unported License. That is, you are free to share, copy, distribute, store, and transmit all or any part of the work under the following conditions: (1) Attribution You must attribute the work in the manner specified by the author, namely by citing his name, the book title, and the relevant page numbers (but not in any way that suggests that the book Logical Reasoning or its author endorse you or your use of the work). (2) Noncommercial You may not use this work for commercial purposesRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesstorage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designationsRead MoreStrategic Human Resource Management View.Pdf Uploaded Successfully133347 Words   |  534 Pagesthat first appeared elsewhere. ii Permission to reprint these has been obtained by Pearson Custom Publishing for this edition only. Further reproduction by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, must be arranged with the individual copyright holders noted. This special edition published in cooperation with Pearson Custom Publishing. Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 Please visitRead MoreOrganisational Theory230255 Words   |  922 Pagesdone some sterling service in bringing together the very diverse strands of work that today qualify as constituting the subject of organisational theory. Whilst their writing is accessible and engaging, their approach is scholarly and serious. It is so easy for students (and indeed others who should know better) to trivialize this very problematic and challenging subject. This is not the case with the present book. This is a book that deserves to achieve a wide readership. Professor Stephen Ackroyd

My Experience With The National Civil War And Medicine...

Volunteer work is essential for every individual’s life and future careers, it produces a path to connections in the work force, and promotes on the job learning. My practicum work pairing with the National Civil War and Medicine Museums was an amazing, educational 20 hours. Even though I was only there for 20 hours, it was a taste of what I will be tackling in my internship next semester there. I volunteered for four days, and over those days I had a total of four projects. All of the project were different, the first was looking up collection software and plugins, then I took inventory on a case, then I recorded notes on a surgeon’s diary, and finally I described each medicine in a pannier box. All of the people I worked with were immensely friendly and insightful, whenever I had questions they were content to help answer them. The overall experience was tremendously insightful, however, there was a few bumps in the road here and there. This practicum was a great expe rience that makes me eager for my internship in January. My first day at the National Civil War and Medicine museum was October 14th, it was an awfully dull experience and not what I was expecting. I strolled in as soon the museum opened, I was met by Joanna Jennings, she explained to me that more than half of the staff came down with a bug because of a conference they held earlier in the week. Thus, Amelia, who was originally supposed to be my mentor, was out sick. However, she did type up a detailedShow MoreRelatedMedical Differences Between The Civil War And Spanish American War2138 Words   |  9 Pages2015 Medical Differences between the Civil War and Spanish-American War The nineteenth century held one of the most medically appalling wars, as well as one of the most medically innovative wars. The Civil war is considered a terrible time period for medical equipment as well as surgeons. 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Napoleon Iii Free Essays

An Assessment of Whether Napoleon Bonaparte or Louis Napoleon Had More Significant Reforms in France Both Napoleon Bonaparte and his nephew Louis Napoleon Bonaparte were important rulers of France. They ruled with great power and control, they implemented many sweeping reforms and laws that greatly changed the course of French and European life. Napoleon Bonaparte and Louis Napoleon, also referred to as Napoleon III, each directed France through many reforms under their rule. We will write a custom essay sample on Napoleon Iii or any similar topic only for you Order Now However, the leader with the more significant reforms and impact on France was Napoleon III. Napoleon III had longer lasting reforms in the likes of rebuilding and modernizing Paris, constructing the French railway and heading a strong French foreign policy that included the unification of Italy. He also led France through a period of prosperity and industrialization. Louis Napoleon Bonaparte was elected the president of France at age 40, and capped a quite remarkable, and unlikely rise to power. Cavendish, 1998, para. 1). Louis Napoleon Bonaparte, named after his uncle Napoleon I, had never held a government position, nor had he even shown any sort of political capability, he rose to power solely through widespread support in France that he was the rightful heir to Napoleon I. (Cavendish, 1998, para. 1,2). In essence, Louis Napoleon rode into control of France on the coattails of his uncle and then he took his uncle’s rule and furthered the reforms and French power. Louis Napoleon campaigned that he would return France back to the glory that they had once had under the first Napoleon, and that he, as a ruler, was destined to bring France once again to the top of Europe. (Cavendish, 1998, para. 5). His strategy successfully swept him into the office of President of France’s Second Republic. The Professional Politicians in France couldn’t believe that Louis Napoleon had won, and they were even more shocked when he did away with them. But this didn’t satisfy the ambitious ruler and he quickly took advantage of an economic slump in 1851 and posed himself to be the man that the French needed, not as president but as emperor. (Cavendish, 1998, final paragraph). Louis Napoleon Bonaparte can now be called Napoleon III, for in 1852 he declared himself the perfect fit for the job to keep France from collapse and socialism, the Emperor of the second French Empire. (Cavendish, 1998, final paragraph). The citizens of France, so scared of anarchy, and still believing in the â€Å"Napoleonic Ideals† that Napoleon I had left behind, overwhelmingly accepted Louis Napoleon as their new Emperor. The new parliamentary constitution that Napoleon III set up gave him the executive powers; it allowed him to nominate the members of the law-making council of state and the senate. (â€Å"France History-Second French Empire† n. d. , para. 1). Now that Louis-Napoleon had full control of France, he could freely implement actions and reforms that he couldn’t have easily achieved as President. One of Napoleon’s keen interests was in architecture, and it was his desire to make Paris a new modern city that ultimately turned Paris from an overcrowding, ancient, disease-ridden cluster of districts into the thriving beauty it is today. (Kirkman, 2007, para. 2). Napoleon’s interest was the foundation that would produce the plans for a rebuilding of Paris’s streets, its sewers, and all other aspects of urban planning. It would change the sight of Paris to something unlike anyone had seen. (Kirkman, 2007, para. 2). For hundreds of years, certain areas hadn’t been improved, and the daunting task of a renewal of Paris was laid on Baron Haussmann. Haussmann was a big time planner and was an advocate for beautiful sights, perfect balance and exactness. (â€Å"Paris† pg. 18). Haussmann’s desire of linear symmetry surfaced in his first step, which was to put Paris on a grid. He added streets to Paris that ran east and west, and north and south. These new streets were also wider, allowing for more public safety and safer traffic engineering. (Kirkman, 2007, para. 4). The rapid population growth mixed with fierce industrialization made some changes to Paris an absolute necessity. An example of this was shown in the growing demand for water closets, which directly led to the need to funnel the human waste effectively into the sewers. (Kirkman, 2007, para. 6). The old ways of dumping the waste in the rivers was rejected, and it was now an objective to keep the clean and dirty water separate. This new practice allowed for cleaner water, cleaner streets, cleaner people, and a much-improved healthy environment. (Kirkman, 2007, para. , and final paragraph). Under Napoleon’s constant input and watch Haussmann unified Paris with visual themes and facades that generated all around in the city. The horizontal style of Haussmann can be seen throughout Paris. (Kirkman, 2007, para. 7). Perhaps the most unifying aspect that Paris received during its makeover was the improvement of the transportation systems. The railroads underwent massive modernization as train stations were constructed in strategic locations to connect Paris with the rest of France and to the rest of Europe. (Kirkman, 2007, para. 10). These new train stations benefitted agriculture, industrial growth, international markets, employment opportunities, and they represented the overall feeling of a more modern city and nation that could be envied from surrounding countries. (Kirkman, 2007, para. 10). Napoleon III exemplified the prosperity and excellence of the time period by this complete rebuilding of Paris. With the help of grand scale designer Baron Haussmann, Paris â€Å"slashed boulevards through tangles of slums, began the modern sewer and water systems† and set the standard high for the beautiful city that still thrives today. â€Å"Paris† pg. 18) Napoleon III didn’t just focus on the improvement and his influence inside of France. Napoleon III headed a strong French foreign policy that occurred in the Second Empire. Particularly important was Napoleon III’s indispensible role in the Italian unification process. Count Camillo di Cavour was the prime minister of the Kingdom of Sardin ia, most commonly known as Piedmont, and it was his revolutionary ideals and actions that pushed Italian unification forward. But Cavour needed the help of a strong ally in order to achieve is goals; this ally came in the form of Napoleon III and France. Oracle ThinkQuest, n. d. , Section III para. 2). Napoleon III always had a specific future planned out for Italy, he even once pushing for his cousin to rule there. (Geddes, 2010, para. 2). Napoleon III attempted to influence these rising movements of unification in Italy following the Revolutions of 1848. Whatever Napoleon’s intentions were for Italy, whether it was to use Italy as an asset to serve France in the future or if it was to genuinley support the Italian unification, Napoleon saw himself as one that was obligated to be the leader of these â€Å"free peoples of Europe. † (Geddes, 2010, para. ). Without the help of the Frech army and the support of Napoleon III, Piedmont would have had no chance to unify Ital y. Napoleon III’s influence in this unification process was so extensive he alone put all of Italy together, and kept Rome out of it so as to keep the support of the Catholic church. (Geddes, 2010, final paragraph). There is also an argument that Napoleon I, Napoleon Bonaparte, had the more significant reforms in French history as opposed to Napoleon III. Napoleon I led the French, the the most powerful army in Europe, across the continent in conquerring much of Europe. History, n. d. , opening paragraph). Napoleon’s reforms included the new ‘Napoleonic Law Code’ that he implemented in France and in the countries he conquerred, a stronger army, a renewed relationship with the pope, banking and education improvements, and support for the arts and sciences. (History, n. d. The Coup of 18 Brumaire section para. 3). But Napoleon I’s reforms were self destructed when Napoleon made several key mistakes that ultimately doomed his reforms and his plan to es tablish stability back into the post-revolutionized France. History, n. d. The Coup of 18 Brumaire section para. 3). One miscue included the flop of the continental system, or Napoleon Bonaparte’s attempt the ruin the British economy but in backlash it only ruined the French economy. Another mistake was the catastrophic invasion of Russia. The Russian army destroyed French supply lines and Napoleon abandoned his army in the Russian winter where they attempted to retreat. Only 100,000 of the original 600,000 French survived. (History, n. d. Napoleon’s Downfall section para. 1). The French momentum was killed, and so was Napoleon I’s popularity. Napoleon I was then forced to abdicate the throne by the combined powers of Britain, Prussia, Russia, and Austria and he was exiled to Elba. Those same powers, in order to ensure that France wouldn’t try to do the same thing again all but eliminated what Napoleon I had long been working for and France was sent back to square one. (History, n. d. Napoleon’s Downfall section para. 2,3). Therfore, although both Napoleon Bonaparte and Louis Napoleon implemented great reforms in France, Napoleon III had the more significant reforms. Napoleon III’s reforms had more of a long-lasting effect on France and Europe. Some of these long lasting reforms included the modernization and rebuilding of Paris, improving the French railroads, and influencing the unification of Italy. Thus it is Louis Napoleon Bonaparte that deserves the credit for achieving the more significant reforms in France. How to cite Napoleon Iii, Essay examples

Operational Management Physical Goods

Question: Discuss about theOperational Managementfor Physical Goods. Answer: Introduction Operation management is concerned with the manufacturing and change in state of physical goods. It is related with an effective and efficient management of any operation which include any goods or service. Operation is a part of the process which is concerned with transformation of various resources in order to retain results. Management is the procedures through which various process in an organization are combined in order to produce value system. These are the set of inter-related management activities concerned with manufacturing of certain products. The application of the same procedure when extended to service management is called as operation management. In modern days it is seen as a completely different method to organize, lead and control the organizational operations. It is considered to be one of the most important processes to handle the situation effectively. In case if the company fails to manage the issue carefully it might lead to disaster in company (Birdi, et al. 2 008). Previously people use to believe that operation management is important for a manufacturing company but the fact that the manufacturing industry has to take proper care of various processes taking place from obtaining raw material till the goods are sold and in many cases after sale services are included in the operational management process. In service industry there are various processes involved from customer needs to getting a feedback from them. Both the process need to be coordinated simultaneously in order to procure benefits from synchronizing processes taking place in the organization (Stevenson and Sum, 2002). It is the responsibility of the operational management process to meet the contingencies occurring in the organization. Customers demand need to be met at all the time in order to procure effective results. Marketing team in each and every organization is concerned with dealing in operations management. Marketing thereby collects information from the customers and pro vide the similar information which forms an essential part of strategic management. Operation management involves same type of management task irrespective of the industry. The process includes Planning, Staffing, Controlling, Directing, Motivating and Organizing. These operations are essential components in a management process that play a major role in managing the organization. IKEA is a company using operational management at every level. IKEA is a Swedish company which sells ready to made furniture and home appliances. It is one of the best companies who are following an efficient operational management process. The production and manufacturing section of the organization aims for reducing the wastage and to increase the overall productivity. Their aim is to reduce the production cost and to increase the overall productivity by utilizing warehouses efficiently. The store has a responsibility to take care of sales and marketing involved in the process. It indicates that IKEA is efficiently utilizing set of operations irrespective of its field of business. Effect ive business is the one which focus on operation management irrespective of their field of business (Lambin, Chumpitaz and Schuiling, 2007). The primary objective of operational management is customer services and resource utilization. The main objective of a business is to keep their customers happy irrespective of the strategy, marketing and operational management. Operation management makes sure that all the customers are highly satisfied and their demands are easily met. Secondly it is necessary to utilize the resources efficiently because it directly impacts the cost of production. This will reduce the overall profit margin and company will lose a significant market share. It is necessary to meet both the objectives in order to attain high level of sustainability. IKEA makes sure that the quality is managed at all the times without damaging its image. This has helped in managing operations effectively and efficiently (Jones and Robinson, 2012). Strategic planning is a process undertaken by the managers to accomplish the mission of the organization while considering the environmental conditions. So it can be considered well in advance that the operational management process need to be undertaken by the manager who understand the process, linkages, who can work on the trade-offs and can teach other about the process. The operational manager makes use of the value chain analysis while going through the overall process. All the operations inside the value chain analysis are the process of the organization. All these process are managed by the manager and by attaining efficiency through effectual process (Slack, 2015). The biggest challenge IKEA faced is due to management of resources. They are the biggest asset for an organization to achieve high reputation in society. The company not only requires resources but a proper technology to implement the resources at right place. The biggest problem with IKEA is to manage the resources (Wheelen and Hunger, 2011). The process at manufacturing unit is designed in a way it give equal priority to the process taking place in the organization and at store it focus on the needs of the individual customers. The operational process is similar to each other and might affect the productivity on a long run. As the business environment is growing it has become important understanding the importance of operation managers and to turn the process in a proper manner in order to gain efficiency. Resource management is one of the important tasks which require managing all the requisite activities within the industry in order to attain sustainability (Heizer, 2004). These activities are important for an organization to attain growth within stipulated time-period. The operation management can be managed at three levels which are the level of the supply network, the level of the operations and the level of process. The whole process is managed at an individual level by the operational management team (Jones and Robinson, 2012). The importance of operational management has increased in recent times and has become an integral part in every organization in order to manage the supply chain. This process is necessary in almost every time of organization in order to attain sustainable results. References Birdi, K., Clegg, C., Patterson, M., Robinson, A., Stride, C.B., Wall, T.D. and Wood, S.J., 2008. The impact of human resource and operational management practices on company productivity: A longitudinal study. Personnel Psychology, 61(3), pp.467-501. Collier,D. and Evans,J.2009. Operations Management. Cengage Learning Heizer, J., 2004. Operations Management. Pearson Education India. Jones,P. and Robinson,P., 2012. Operations Management. OUP Oxford. Lambin, J.J., Chumpitaz, R. and Schuiling, I., 2007. Market-driven management: strategic and operational marketing. Palgrave Macmillan. Slack, N., 2015. Operations strategy. John Wiley Sons, Ltd. Stevenson, W.J. and Sum, C.C., 2002. Operations management (Vol. 8). New York, NY: McGraw-Hill/Irwin. Wheelen, T.L. and Hunger, J.D., 2011. Concepts in strategic management and business policy. Pearson Education India.